The Columbus PPC agency built for pipeline, not impressions.
CapitalGTM is the Columbus PPC agency that runs paid media the way a CFO would. Google Ads, LinkedIn Ads, Meta paid social, retargeting, and attribution. Built for B2B companies who want pipeline, not vanity metrics. Engagements start at $500/month.
Most Columbus PPC agencies will run your Google Ads account. Few of them will run it the way a B2B company actually needs.
The typical Columbus PPC agency optimizes for what platforms reward: click-through rate, cost-per-click, quality score, impressions. Those metrics look great on dashboards. They don't tell you whether the spend produced sales-qualified pipeline. For a B2B company doing $5M to $50M, that distinction is the entire game.
CapitalGTM is a B2B PPC agency in Columbus, Ohio that runs paid media against pipeline targets, not platform metrics. We're part of a full-service Columbus B2B marketing agency, which means PPC is integrated with positioning, conversion, attribution, and sales handoff, not run as an island. The result is paid media that compounds with the rest of your revenue engine instead of fighting against it.
The full B2B paid media stack.
PPC for B2B isn't one channel. It's a coordinated program across Google, LinkedIn, Meta, and the attribution infrastructure that ties spend to pipeline.
Google Ads
Search campaigns built around bottom-of-funnel intent and competitor conquest, not broad keyword volume.
- Search campaigns
- Performance Max for B2B
- Brand and competitor terms
- Negative keyword discipline
LinkedIn Ads
The highest-intent B2B channel, run with proper audience targeting, sequence design, and conversion infrastructure.
- Sponsored content
- Message and conversation ads
- Account-based targeting
- Document and event ads
Meta & Display
Retargeting programs across Meta, Google Display, and connected channels to keep your brand in front of warm accounts.
- Site visitor retargeting
- Account list retargeting
- YouTube remarketing
- Display network campaigns
Landing Pages & CRO
Paid traffic only matters if it converts. We build and optimize the landing pages that turn ads into meetings.
- Campaign-specific landing pages
- Conversion rate optimization
- Form and offer testing
- Page speed and UX
Attribution & Reporting
We tie every dollar of paid spend to a stage of pipeline. No vanity dashboards. No platform-only attribution.
- Multi-touch attribution
- Pipeline-stage reporting
- HubSpot and Salesforce integration
- Weekly performance reviews
Paid Strategy & Audit
Before we spend a dollar, we audit positioning, ICP fit, conversion infrastructure, and competitive landscape.
- Account and competitive audit
- Channel mix recommendations
- Budget allocation modeling
- Quarterly strategy reviews
CapitalGTM vs. the typical Columbus PPC agency.
If you're evaluating Columbus PPC agencies for B2B, here's how we're built differently from the typical generalist firm.
| Dimension | Typical Columbus PPC Agency | CapitalGTM |
|---|---|---|
| Client mix | B2B and B2C, all industries | B2B exclusive, $5M–$50M companies |
| Success metric | CTR, CPC, impressions, quality score | Pipeline created, sales-qualified opportunities |
| Channel approach | Google Ads only, or LinkedIn only | Integrated Google + LinkedIn + Meta retargeting |
| Landing pages | Send traffic to existing site pages | Campaign-specific pages built for conversion |
| Attribution model | Platform-reported conversions only | Multi-touch attribution tied to CRM pipeline |
| Starting price | $2,000–$10,000/month management | $500/month entry, $5,000 for full GTM |
| Reporting cadence | Monthly dashboard PDFs | Weekly performance reviews, monthly pipeline review |
| Strategy integration | PPC run as standalone tactic | PPC integrated with positioning, content, and outbound |
The four D's, applied to paid media.
Every CapitalGTM PPC engagement follows the same model. We don't spend a dollar of your budget until the strategy is right.
Diagnose
We audit your existing accounts, conversion infrastructure, ICP targeting, and competitive landscape. Free, with a written deliverable.
Design
We design the paid program. Channel mix, budget allocation, audience strategy, landing pages, and the attribution model that proves it works.
Deploy
We build campaigns, landing pages, and tracking. Launch happens once positioning and conversion are tight, not before.
Drive
Weekly optimization based on pipeline data, not platform vanity. Compound the winners. Cut the losers. Scale what's working every quarter.
Start with a free PPC audit.
We run a free 60-minute audit covering account structure, audience targeting, bidding, conversion tracking, attribution, and landing pages. You get a written diagnostic and prioritized roadmap, whether you hire us or not.
Book Your Free PPC AuditTwo ways to engage on PPC.
Every engagement starts with a free audit. From there, you pick the model that fits the work. Ad spend is billed separately and goes directly to Google, LinkedIn, and Meta.
Targeted Execution
We take over your Google Ads, LinkedIn Ads, or both. Manage the accounts, build the landing pages, and report on pipeline. Standalone PPC ownership without the full GTM scope.
- Google Ads account management
- LinkedIn Ads management
- Landing page builds and CRO
- Weekly optimization and reporting
- Conversion tracking and basic attribution
- Monthly pipeline review
Comprehensive GTM
PPC as one part of a full revenue engine. Integrated with positioning, content, web, outbound, and RevOps. The model most $5M to $50M B2B companies actually need.
- Full paid media ownership across channels
- Integrated positioning, content, and web
- Multi-touch attribution and pipeline reporting
- HubSpot or Salesforce integration
- Quarterly strategy reviews
- Dedicated GTM lead + paid specialist
Questions worth answering.
Honest answers to what B2B leaders in Columbus ask before hiring a PPC agency.
Need more than PPC?
PPC is one of twelve capabilities CapitalGTM runs. See the full Columbus B2B marketing agency overview, including positioning, content, web, RevOps, and more.