How We Engage

Two ways to work together.
One way to get started.

Every CapitalGTM engagement begins with a free diagnostic, not a pitch. From there, you pick the partnership model that matches the work in front of you. Both models are month-to-month with no minimum commitment, because the work should keep you, not the contract.

Diagnostic Always free

Engagements Month-to-month

Minimum None

Exit notice 30 days

Book Your Free Diagnostic See the Engagement Models

The On-Ramp

Every engagement starts with the free diagnostic.

Before we propose anything, we run a sixty-minute working session to map your positioning, your funnel, your tech stack, and the revenue motion underneath all of it. You walk away with a real point of view in writing, regardless of whether you decide to hire CapitalGTM.

The diagnostic exists for one reason: we will not propose work we are not confident will produce pipeline. Most agencies pitch first and figure it out later. We figure it out first, and the work proposes itself.

Sixty-minute working session with your CapitalGTM lead
Written diagnostic delivered within five business days
Prioritized roadmap covering the next 90 days of work
No obligation, no follow-up pressure, no upsell
Yours to keep whether you engage us or not

Book Your Free Diagnostic

The Engagement Models

Two ways to work together.

After the diagnostic, you pick the partnership model that matches the work in front of you. The choice usually makes itself obvious by the time the diagnostic is done.

Targeted Execution

Best for: You've got functions that need an owner.

You have marketing functions already running. Some are underperforming. Some are leaking pipeline. Some just do not have an owner. Tell us which ones, and CapitalGTM takes them over and makes them work. Pick one, pick three, pick whichever ones are bleeding the most.

What we own

Take over your website and lift conversion
Own your SEO and content engine
Run your paid media and fix the leaks
Inherit your HubSpot or Salesforce instance
Take over outbound and ABM execution
Own your conference and event GTM
Run your LinkedIn and founder thought leadership
Anchor your AI and automation stack

What month one looks like: Kickoff document within seven days, audit of the function we are inheriting in the first two weeks, baseline metrics established by week three, first optimizations live by end of month one.

Starts at $500/month

Pricing scales with the functions you hand us. Month-to-month, no minimum, exit with 30 days notice.

Most Common

Comprehensive GTM

Best for: You need a full marketing function, now.

An embedded team that runs your entire revenue engine. Strategy, execution, reporting, and ongoing optimization, under one roof. You get a dedicated engagement lead, the specialists required by your scope, and a single source of truth for everything marketing is doing.

What we own

Full demand-gen ownership across all channels
Brand, web, content, paid, outbound, and email
RevOps, attribution, and pipeline reporting
Sales enablement and marketing-sales alignment
Monthly leadership reviews with the founder
Quarterly strategic planning with your exec team
Dedicated GTM lead plus specialists by discipline
Working sessions and live collaboration, not status reports

What month one looks like: Embedded team in your communication and reporting tools by day three, full GTM roadmap finalized in week one, execution begins immediately on the highest-leverage workstream, weekly working sessions established from day one.

Starts at $5,000/month

Pricing scales with scope and team composition. Month-to-month, no minimum, exit with 30 days notice.

The Fine Print, Without the Fine Print

Engagement terms in plain English.

Most agency contracts are 12 pages of legal cover for whoever has the most leverage. CapitalGTM operates on a different premise: the work should keep you, not the contract. Here is how the engagement actually works.

Month-to-month, always.

Every engagement is month-to-month. No 6-month minimums, no 12-month lock-ins, no auto-renewing annuals. Leave with 30 days notice and no penalty.

Kickoff within seven days.

From signed engagement letter to active working session inside one week. We do not run multi-week onboarding workshops to start billing without doing work.

Reporting tied to pipeline.

Every engagement includes a live dashboard built around the metrics that matter for your business: marketing-sourced pipeline, opportunity creation, conversion rates, and revenue attribution.

If it isn't working, we say it first.

If the engagement is not producing the outcomes we promised, we bring it up in the next monthly review before you have to. Sometimes the answer is to scale back. Sometimes the answer is to part ways. Both are honest.

Frequently Asked

Questions worth answering.

Is there a long-term contract or minimum commitment?

No. Every CapitalGTM engagement is month-to-month with no minimum. We earn the next month every month. If we are not delivering the pipeline outcomes we agreed to, you can leave with 30 days notice and no penalty.

Why doesn't CapitalGTM lock clients in?

Lock-in is how agencies hide bad work. We do not need contracts that hold you hostage because the work itself is the retention tool. Strategic clarity in 30 days. Demand-gen execution in 60 to 90. If we are doing our job, you stay. If we are not, you leave. Both outcomes are honest.

What's included in the free GTM diagnostic?

A 60-minute working session with the CapitalGTM team, followed by a written diagnostic that maps your positioning, funnel, tech stack, and revenue motion. You receive a prioritized roadmap regardless of whether you decide to engage CapitalGTM for paid work. There is no cost and no obligation.

Can I start with Targeted Execution and scale to Comprehensive GTM later?

Yes. Many clients begin with one or two underperforming functions through Targeted Execution and expand to Comprehensive GTM as the relationship matures and the scope of work justifies it. The transition is seamless because the team already knows your business.

What does month one actually look like?

Month one is structured around two things: tightening the diagnostic into a real roadmap, and beginning execution on the highest-leverage workstream. You receive a kickoff document within seven days of signing, a weekly working session with your engagement lead, and a clear measurement framework from day one.

How does CapitalGTM report on results?

We report against pipeline outcomes, not deliverables. Every engagement includes a live dashboard tied to the metrics that matter for your business: marketing-sourced pipeline, opportunity creation, conversion rates by stage, and revenue attribution. Monthly leadership reviews translate the dashboard into decisions.

Who actually does the work?

You get a dedicated engagement lead plus the specialists required for your scope. Every CapitalGTM engagement is staffed by senior operators who have done the discipline they own at scale, with the right supporting talent for production work.

Always Free

Ready to talk numbers?

Start with the diagnostic. Sixty minutes, written up afterward, yours to keep. You will know within an hour whether CapitalGTM is the right team for the work in front of you, and which model fits best.