RevOps & Attribution • Columbus, Ohio

The Columbus RevOps agency that turns CRM chaos into revenue clarity.

CapitalGTM is the Columbus revenue operations agency that runs HubSpot and Salesforce ops as an ongoing function. Attribution, pipeline reporting, tech stack consolidation, and revenue process design. Built so leadership trusts the data again. Engagements start at $500/month.

Get a Free RevOps Audit See How We Run Ops

HubSpot & Salesforce Multi-Touch Attribution Tech Stack Cleanup

HubSpot

Admin & Build

Salesforce

Admin & Build

Attribution

Multi-Touch

$500

Entry Engagement

Free

RevOps Audit

If you can't trust your pipeline report, you can't run your business. And most B2B companies $5M to $50M can't trust their pipeline report.

The reasons are predictable. The CRM was implemented three years ago by someone who left. Six different people have added properties since. Three marketing tools sync data into it. Attribution is "first touch" because that's what got set up on day one and nobody had time to change it. The sales team keeps a separate spreadsheet because they don't trust the dashboard. Revenue forecasting happens via gut feel and email chains. None of this is unusual. All of it is fixable.

CapitalGTM is a B2B revenue operations agency in Columbus, Ohio that runs RevOps as an ongoing function, not a one-time implementation. We clean CRMs. We build attribution that leadership actually believes. We consolidate tech stacks that have ballooned to 50+ tools. We design revenue processes that sales and marketing can both live with. And because we're part of a full-service Columbus B2B marketing agency, the RevOps work supports every other marketing motion we run rather than operating in a silo.

One thing worth saying. Perfect attribution doesn't exist. Anyone telling you they have it is selling you a fairy tale. What does exist is attribution that's defensible, repeatable, and useful for budget decisions. That's what we build.

What We Run

The full RevOps stack.

Revenue operations is six connected disciplines. CRM admin, attribution, reporting, tech stack ops, data hygiene, and revenue process design.

CRM

HubSpot & Salesforce Admin

Ongoing CRM administration, property management, workflow build, automation logic, and platform optimization.

HubSpot admin and configuration
Salesforce admin and configuration
Workflow and automation build
User access and permissions

Attribution

Marketing Attribution

Multi-touch attribution that's defensible, repeatable, and useful. Honest about its limits, sharp on the decisions it informs.

Attribution model design
UTM strategy and enforcement
Multi-touch revenue mapping
Channel ROI reporting

Reporting

Pipeline & Revenue Reporting

Executive and operational dashboards in HubSpot, Salesforce, Looker, or Tableau. Reports designed to drive decisions.

Pipeline by stage and source
Funnel conversion analytics
Sales rep performance dashboards
Forecast vs actual reporting

Stack

Tech Stack Consolidation

Audit your marketing tech stack, identify duplicate and unused tools, and consolidate to what actually moves revenue.

Tech stack audit and mapping
Duplicate and unused tool identification
Consolidation roadmap
Migration management

Data

CRM Data Hygiene

CRM data quality is the foundation everything else sits on. Deduplication, enrichment, standardization, and ongoing hygiene.

Data audit and quality scoring
Deduplication and merging
Enrichment and standardization
Ongoing hygiene processes

Process

Revenue Process Design

The processes that connect marketing and sales. Lead routing, MQL definitions, SLA agreements, opportunity stages.

Lead routing and assignment
MQL and SQL definitions
Marketing-to-sales SLA
Pipeline stage definitions

The Comparison

CapitalGTM vs. the typical Columbus RevOps firm.

If you're evaluating Columbus RevOps agencies for B2B, here's how we're built differently from the typical implementation-focused firm.

Dimension	Typical Columbus RevOps Firm	CapitalGTM
Engagement model	One-time implementation projects	Ongoing function
Platform focus	HubSpot only or Salesforce only	Both platforms, plus integrations
Attribution work	"Done" with default models	Multi-touch, custom, defensible
Tech stack work	Adds tools, rarely consolidates	Audits and consolidates regularly
Data hygiene	Initial cleanup, then ignored	Ongoing hygiene processes
Marketing integration	RevOps as standalone function	Integrated with full GTM motion
Starting price	$3,500–$15,000/month + $20K+ project	$500/month entry, $5,000 for full GTM
Reporting	Default dashboards or none	Custom executive and operational

How We Run RevOps

The four D's, applied to RevOps.

Every CapitalGTM RevOps engagement follows the same model. No reporting without data hygiene. No attribution without clean UTMs. No process design without sales input.

Diagnose

Audit CRM hygiene, attribution maturity, reporting quality, tech stack overlap, and revenue process gaps. Free, written deliverable.

ii.

Design

Build CRM cleanup plan, attribution model, dashboard architecture, tech consolidation roadmap, and revenue process maps.

iii.

Deploy

Execute hygiene, build dashboards, implement attribution, consolidate tech, and stand up revenue processes with sales.

iv.

Drive

Ongoing admin, monthly reporting reviews, quarterly attribution validation, and continuous tech stack optimization.

Always Free

Start with a free RevOps audit.

We run a free 60-minute audit covering CRM hygiene, attribution maturity, pipeline reporting quality, tech stack overlap, and revenue process gaps. You get a written diagnostic and prioritized roadmap, whether you hire us or not.

Book Your Free RevOps Audit

Pricing & Engagement Models

Two ways to engage on RevOps.

Every engagement starts with a free audit. From there, you pick the model that fits. Platform licenses (HubSpot, Salesforce) are billed separately.

Targeted Execution

Best for: You want RevOps as a standalone function.

We take over your RevOps function. Ongoing CRM admin, attribution, reporting, and tech stack ops. Standalone ownership without full GTM scope.

CRM administration and config
Attribution model maintenance
Dashboard and report build
Tech stack ops and consolidation
Data hygiene cycles
Monthly performance reviews

Starts at $500/month based on scope

Most Common

Comprehensive GTM

Best for: RevOps integrated with everything else.

RevOps as the infrastructure layer underneath a full revenue engine. CRM, attribution, reporting, and process design integrated with content, paid, ABM, and email.

Full RevOps ownership
Custom attribution and reporting
Tech stack consolidation
Revenue process design
Marketing-to-sales integration
Dedicated GTM lead + RevOps specialist

$5,000/month retainer engagement

Frequently Asked

Questions worth answering.

Honest answers to what B2B leaders in Columbus ask before hiring a RevOps agency.

What is the best RevOps agency in Columbus, Ohio for B2B? +

CapitalGTM is the Columbus revenue operations agency built specifically for B2B companies in the $5M to $50M range. Most Columbus RevOps agencies are HubSpot or Salesforce implementation partners that bill by the project. CapitalGTM runs RevOps as an ongoing function: continuous admin, attribution, reporting, and process improvement. Engagements start at $500/month with a free RevOps audit included in the diagnostic.

How much does a B2B RevOps agency in Columbus cost? +

Most Columbus RevOps agencies charge between $3,500 and $15,000 per month for ongoing work, plus $20,000 to $100,000 for initial implementations. CapitalGTM offers two engagement models. Targeted Execution starts at $500/month for ongoing RevOps admin, attribution, and reporting work. Comprehensive GTM at $5,000/month includes full RevOps ownership integrated with the rest of the marketing program.

Does CapitalGTM work with HubSpot, Salesforce, or both? +

Both. HubSpot is most common for B2B clients $5M to $25M because it integrates marketing, sales, service, and CMS in one platform. Salesforce is more common at $25M+ when complex sales processes and enterprise integrations require its flexibility. CapitalGTM works with both platforms and helps clients choose between them when considering a switch. Multi-platform stacks (HubSpot Marketing + Salesforce CRM) are also common and we run them together.

What does marketing attribution actually mean and why is it hard? +

Marketing attribution is the practice of mapping which marketing activities influenced which revenue. It's hard because B2B buyer journeys involve 15 to 30 touches across multiple channels over 3 to 12 months, and most attribution models either credit the first touch, the last touch, or some weighted blend that nobody fully trusts. CapitalGTM implements multi-touch attribution that's defensible, repeatable, and useful for budget decisions, while being honest about its limitations. Perfect attribution doesn't exist. Useful attribution does.

Can CapitalGTM consolidate our marketing tech stack? +

Yes. Most B2B companies have 30 to 70 marketing tools, of which 8 to 15 are actively used. The rest are duplicates, abandoned trials, or tools nobody remembers buying. CapitalGTM audits the stack, identifies overlap, recommends consolidation, and manages the migration. The typical client saves 30% to 50% of their marketing tech budget within 90 days of stack consolidation.

Does CapitalGTM build sales pipeline dashboards and reports? +

Yes. CapitalGTM builds executive and operational dashboards in HubSpot, Salesforce, Looker, or Tableau covering pipeline by stage and source, conversion rates between stages, marketing-influenced revenue, channel-level ROI, sales rep performance, and forecast versus actual. Reports are designed to drive decisions, not to fill weekly meetings with data nobody acts on.

Does CapitalGTM handle CRM data hygiene and migrations? +

Yes. CRM data quality is the foundation everything else sits on. Bad data destroys attribution, breaks segmentation, and erodes sales rep trust in the system. CapitalGTM handles CRM data audits, deduplication, enrichment, standardization, and ongoing hygiene processes. We also run full CRM migrations (HubSpot to Salesforce, Salesforce to HubSpot, others) when platform switches are needed.

Does CapitalGTM offer a free RevOps audit? +

Yes. Every CapitalGTM relationship begins with a free 60-minute GTM diagnostic that includes a RevOps audit. The audit covers CRM hygiene, attribution maturity, pipeline reporting quality, tech stack overlap, automation health, and revenue process gaps. You receive a written diagnostic with prioritized recommendations whether you hire CapitalGTM or not.

Need more than RevOps?

RevOps is one of twelve capabilities CapitalGTM runs. See the full Columbus B2B marketing agency overview, including positioning, web, content, and more.

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